1. It is undeniably versatile and can be worn to all manner of social occasions.
2. It is such a classic style, it won't go out of fashion and can be worn year after year
3. I feel it is my duty to support British designer and to play a part in their success in such a competitive global market
4. It is important to keep spending and not surrender to the economic slow down thus contributing to a recession.
5. My cupboard is bare and I have nothing to wear
6. It is important to treat myself once in a while
7. It is really important to be well dressed for any work social occasions and this could make all the difference when it comes to promotions and pay rises
8. As this dress is by an up and coming designer it is sure to increase in value making it a real investment.
9. I am sure this dress will instantly make me lose a stone, so I will therefore save myself months worth of gym fees
10. Because I love it and I want it.
Not that I need convincing!