Thursday, 11 December 2008

Start London - Online Shopping

john pierre braganza fuscia biker jacket Fuschia biker jacket - Jean Pierre Braganza
josh goot dress

I have been loving shopping online this year and I am afraid to say that it has come to the point where I enjoy shopping online so much that I rarely go to this shops. I am not a complete saddo though I do like to have a browse in high street shops if I happen to be in the vicinity and I love to browse in vintage and second hand shops.

My addiction to online shopping is partly due to practicality as I have two young children and shopping trips can turn into a nightmare scenario, where I end up buying stuff that doesn't suit me and never gets worn. The other reason for my new love of online shopping is the new and interesting online shops that just keep on popping up giving me greater access to up and coming designers, under the radar labels and different stuff than I would ever encounter on a trip to my local high street. The growth of the online fashion sector has given people like myself (who live out in the sticks)accessibility to such a wide range of fashion only enjoyed by Londoners and those who live in big cities previously.

One of my current favourites is Start London whose stores attract celebrities from Beth Ditto to Alexa Chung. The newly revamped online store gives me access to a select range of ultra hip designer clothes including Charles Anastase, House of Holland and Rick Owens.

1 comment:

Sarahi said...

Interesting..! Online shopping just makes sense. No crowds, no chaos - no need for babysitters to watch the kids while you traipse from mall to mall.