As I have mentioned in previous posts I have become so completely addicted to online shopping that I rarely shop on the high street any more. I do have go reasons as I live a way from a good shopping centre, have young children and no time. But my reasons for online shopping are becoming more compelling. Apart from saving money and making less impulse buys, I am constantly amazed by the huge amount of choice available to me from big name designers to more unique and individual brands, to all of the usual high street fayre.
My lastest discovery, which leaves me sat here mouth wide open in astonishment is farfetch.com. I am not sure really how to describe it, not really a retailer or even an online shopping mall. Farfetch includes 200 designers and 20 fashion boutiques from 10 cities all in one easy to use website - genuis!
It has three sections: Luxe including global designers recognised for their fashion foresight including Rick Owens, Martin Margiela and Charles Anastase, Lab including directional designers with Avant Garde creations like Henrique Vibskov and Bernhard Willheim and Cult for alternative labels, diffusion lines and hard to find labels like YMC and opening ceremony.
In truth, I probably can't afford most of these labels but for me online window shopping is as much of a joy as window shopping on the high street used to be pre children.