Saturday, 18 April 2009

Frugal Fashion and Sustainable Style

Frugal fashion is something that is on every ones minds at the moment (or most people anyway), another hot fashion topic of the moment is sustainable fashion but can the two go hand in hand. What effect will the recession and the economy have on Eco fashion, will it mean the end, or will it help us to become more sustainable and environmentally friendly.

Traditionally Eco fashion has been considered something of a luxury with only a few labels offering eco alternative such as organic cotton, hemp or bamboo clothing. These products tend to be more expensive, partly as they are more expensive to manufacture, but also because they tended to be sold in higher end brands. The cost of producing these environmentally friendly fabrics has reduced as they are produced on a wider scale and also as they become more widely available in all of the main online and high street clothing retailers. But even with the prices being slightly lower than before they are still more expensive than conventional and man made fabrics and for many when paying the mortgage and putting food on the table is a challenge every penny counts.

On the plus side, the recession has contributed in some ways to more sustainable style. As people do not have so much money they are forced to think carefully about what they buy and rethink their consumerism. There seems to have been a bit of a change in thinking towards buying quality clothes that will last more than one season. Fast fashion is no longer cool, but instead unique and individual style is where it's at.

One of the biggest moves towards sustainable style that the recession has brought is the huge popularity of clothes swapping and second hand clothes. In just week (0r so), the latest clothes swapping website will launch offering members the opportunity to swap, buy, sell second hand clothes for free. This is a great way to be both frugally fashionable and sustainably stylish.

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