I recently got an email about Emma Griffiths, a new label that describes itself as 'the UK’s hottest new fashion label for the empowered woman with a split personality; a tough tomboy with a youthful girly look.' I was interested enough to have a look and see what they were talking about and was very pleasantly surprised. The clothes had a strong look with a definite eighties influence which was exhibited through the larger than life shoulders, body con dresses and strong silhouettes.
What I loved about the clothes was the attention to detail which created an interesting diversions from the silhouettes giving another layer of features that flatter the figure. A silk jersey dress with a flattering design added in grosgrain ribbon, a herringbone wool cropped jacket with velvet corsetry detail and a taffeta coat with a pin tucked skirt attached only at the back were all examples of the dramatic but very flattering designs. The overall feel was luxurious, fresh and eye catching.
The collection was heavily influenced by eighties style icons like Grace Jones and Joan Collins, not people who I would perhaps want to dress like, but overall this theme has been cleverly adapted for the modern woman.
Emma Griffiths has worked with Alexander McQueen and Boudicca before starting her own eponymous London based label. Yet more proof that London has some great up and coming designer talent.