Wednesday, 3 March 2010

ASOS Africa Fairtrade Collection

Bright colours - check
Bold Patterns - check
fresh, trendy and wearable - check
Ethical, eco friendly and guilt free - check

Last week ASOS launched a new ethical and eco friendly section to their website, the Green Room and now they have launched their new Fairtade ASOS Africa collection. It includes so much that love about clothes including some amazing and extreme pattern mixing, very eye catching blazers, playsuits and jumpsuits and even a shift dress. This collection is by far the most exciting stuff in the green room so far and I hope that it is npt all snapped up before I finish my shopping ban(4 months to go). I love the fact that it is a bit different to so much of the stuff that is out there in the shops at the moment.
The ASOS team travelled to Africa to work with artisans and small producer groups. The collection helps to support trade in Africa and give those invloved in its production a fair deal. What a great idea and what an amazing result.

1 comment:

Sherin said...

I had a look at their Ethical range and it all looks so good. Its so great to see more companies move towards more ethical products.