Monday, 17 May 2010

A Career as a Fashion Blogger

career jobs working fashion bloggerToday I thought I would share a little bit about my 'career' as a fashion blogger. Whilst there are plenty of fashion bloggers out there, fashion blogging as a career is not something that many people might consider. I can however be a real proper job that you make money from. To avoid rambling too much I have broken it down into a series of questions and answers which I hope other budding professional fashion bloggers will find useful.

Can fashion blogging really be classed as a career?
I have had a reasonable amount of difficulty getting people to take my job as a fashion blogger seriously. Many of my friends and family are only just coming around to the fact that this really is my career in that it is my job, I spend a large proportion of my time doing it and it pays the bills etc.

Do you just blog?
No. I run a business Heathcote Communications Ltd which offers a variety of online fashion marketing services which include blogging and writing. Fashion blogging accounts for about 50% of my overall income and I spend about 15 -20 hours a week writing for fashion blogs including my own.

How do you make money from blogging?
I earn money with regular writing for a number of blogs owned by fashion retailers, fashion related social media websites and designers. I also make money through advertising and affiliate marketing on my own blogs and websites.

How many blogs do you write week?
I usually write between 20 and 30 blog posts per week.

How do you find work as a fashion blogger?
It is all about being pro active. My own websites all act as an advert for my writing and marketing services, and I get customers that find me through these. I also keep my eye out for any opportunities or companies that might be looking for my services and contact them directly. I actively market myself online and network both online and offline. The other online marketing services that I offer, often result in writing or blogging work as blogging is part of many companies online marketing strategy and I can also show how blogging can help.

What are the best things about a career in fashion blogging?
Definitely being able to spend all day writing about something that I love. Then there is the flexibility and working from home which fits so well around family life. I also love working with other fashion bloggers as they are also so friendly and supportive. Last but not least I love the clothes that I occasionally get sent to review.

What are the worst bits about a career in fashion blogging?
There are not really any bad bits but as with any hobby that becomes a career, come the deadlines, the client specifications to work to and the finance side of things including raising and chasing invoices and tax returns. Writing for a business is quite different to writing for your own personal blog, you may for example have to write enthusiastically about clothes that are not really your cup of tea. When I spend the whole time writing about clothes, the temptation to go and buy the clothes can be overwhelming. I also find it quite frustrating that I get invited to so many fashion events but due to not having enough time and the distance I live from London, I rarely get to attend any of them.

What are the biggest challenges?
My biggest challenges are managing my time. I have to write to client deadlines as well as regularly posting to my own sites. I provide a continuous writing/ blogging service that is not affected by holiday, weekends away or Christmas. Generally I write every single day of the week often including whilst on holiday. It sometimes takes a some creative planning to ensure that I do find some time to relax. Writers block can sometimes be a bit of a challenge, I try to get together ideas before sitting down to write to avoid wasting time.

What advice would you give to anyone wanting to start a career as a fashion blogger?
The first thing you should do is to start your own fashion blog. This is by far the easiest way to get work experience and showcase your writing to prospective clients. Think about a particular niche that might work for you, whilst it is always good to be flexible in what you write about, this will help to differentiate you from all of the other fashion writers and bloggers out there. Offer to write for free to start with, this is a great way to build up your portfolio and C.V.

Get a good understanding of search engine optimisation and online marketing in general and experience of using different blogging tools and platforms as this just adds to services that you can offer. Be reliable and consistent, ensure that your posts are always well written, grammatically correct and free of spelling mistakes. If you are serious about a business in fashion blogging, write yourself a marketing plan. Consider how you will market yourself including a blog and/ or website, social media, newsletters to potential clients and PR opportunities.

The route I have taken to a career in fashion blogging is just one way you can go. There are plenty of others who work as a fashion blogger purely writing for their own blog and making money from the advertising, working for just one fashion retailer as a writer or using their fashion blog to promote another business perhaps as a personal stylist, a fashion retail website or ebay or Etsy store.

I hope I haven't bored you too much, but I really love what I do and wanted to share it with you. If you have any more questions that you would like to ask, please leave them in the comments and I will do my best to answer. Also if you work as a fashion blogger or writer, I would love to hear your thoughts or experiences.


Renee said...

This is a great post! I started a fashion blog a few months ago, and lately I have been wondering if it is something that I could turn into a career in the next few years (I'd like to be a stay at home mom when I have kids).

How long did it take you to start making enough money as a blogger for it to be your full-time job?

Looking Fab in your forties said...

Very interesting, thanks for sharing x

stylechanges said...

cool post its very interesting

Leia said...

This was so interesting! Thanks for sharing :)

Marie said...

Do you have any advice for how to transition from full-time job to full-time blogger. I often think, if only I didn't have a FT job, I could really build my career as a blogger, however I need my job until blogging can pay the bills full time!

Style Eyes said...


I started off blogging in the evenings and weekends. It is really hard work, when you have been at work all day, but pays off in the end. I got to the point where I didn't have enough time to do both and something had to give - naturally it was the day job.

You could also perhaps try a more gradual step by moving to a part time job when you start getting some paid work. This will give you a bit more time to build up your blogging business.

MarchMusings said...

Thanks Style Eyes for this post and for not shying away from the financial part of blogging.So many posts gloss over how to monetise a blog. Like you I'd like to turn my fashion blog, into a full-time job someday. If you have the time please visit my blog and leave some feedback. Thanks again.

Tviolet said...

Thank you so much for this post, it's very helpful!

PinkBow said...

this is such a great post & so so interesteing. thanks for sharing it.

Fajr | Stylish Thought said...

This is a great post! Sharing your experiences shows that other fashion bloggers can get out there and make a career of it.

gina said...

Interesting post. Thank you for sharing.

Laura Connell said...

Your post comes at just the right time! I am working toward making my blog my career while building a collection of vintage to sell online. You inspire me that blogging can indeed bring in a livable wage and I will keep moving forward with it!

Erica Lee said...

I liked this post a lot! I think the idea behind your business is really, really interesting. You technically still work for yourself, but at the same time, you're not relying on your own personal blog to bring in all the revenue. Awesome. Thanks for sharing! xo

selinaoolala said...

ah this is very useful! definitely gives a great balance of info and doesn't make it totally seem like an easy peasy job that some fashion bloggers seem to show xx

Patrick said...

Great post and I really enjoy reading. Must bookmark this blog so that I could come back for more future articles. Thanks for sharing...