A few years ago I was invited to a show by Daydream Nation which is a brand created by Jing and Kay Wong which uses story telling to create and present clothes. The show was quite 'unusual 'and left me wondering a little what was going on, but it definitely made a difference to a run of the mill fashion show and I was not surprised to recently receive a press release saying that Daydream Nation have won quite a few awards including Vogue Italia's Vogue talent 2010.
The collection that went to see was based on a story about woodland animals, which this year seems to have become a big theme in fashion so it looks like they were a bit ahead of the pack (or perhaps just out there on their own). Apparently Chanel selected items from their AW09 collection as inspiration for Karl Lagerfeld. The have also collaborated with Urban Outfitters and Peter Jensen.
The AW10 collection is again inspired by stories about forests with names including 'the forest is cold at night', 'the boy on a tree' and 'its written in the wind'. Boiled wool cardigans, printed silk dresses and trench coats all feature in the latest collection in a woodland colour range and look perfectly suited to a relaxed layered outfit with some interesting detail. But what I really love about Daydream Nation is the accessories which include pieces called 'King' and 'Queen of the Forest' and 'Where the wild things are'. and feature a mixture of chains and crochet and for the latest collection fur and horns! Who said fashion shouldn't be fun?
I will leave you with the Daydream Nation intro, which might get you thinking or daydreaming a little:
'We believe that daydreamers are the lost children in society.
Daydream Nation is a place where people see boats in buckets and hear sea waves in radio glitches.
It is a way of life, a vow to dream and dare to act upon it
Come dream with us.'