I have a really strong interest in sustainable clothing and whilst there are some amazing eco brands and designers emerging at the moment, I believe that in order for sustainable clothing to become more mainstream and the majority of people to start buying more sustainability, changes need to be made at the high street, supermarket (and equivalent online retailer level) as well as the designer and higher end. I also love British high street clothing and think it would be great if there were more sustainable choices available making it easier, more convenient and more cost effective to choose the sustainable option.
The Sustainable Clothing Action Plan covers all sorts of initiatives from labelling to recycling, education and setting up greener factories and I think there have been some major steps forward in some of these areas. But for the purpose of this post I am concentrating on the actions which include introducing more sustainable choices for the consumer.
Marks and Spencers and Tesco's led the way with actions which included trialing new fibres such as bamboo,renewable plastics and extending the ranges of clothes made from sustainable fabrics like recycled polyester and organic cotton.