Tuesday, 21 June 2011

Vivienne Westwood's Ethical Fashion Africa Project

Vivienne Westwood has just launched her Ethical Fashion Africa Collection a collaboration with International Trade Center and Yoox. The collection which has been designed exclusively for Yoox will be available from both her own website and the Yoox website and  features a selection of handbags and keyholders in Vivienne Westwood's signature style with a taste of Africa. The bags are made in Nairobi using recyled materials including roadside advertisement banners and safari tents.

The interesting thing about this collection is that whilst it was launched at a party held with the glamorous backdrop of  Pitti Immagine in Florence it is about much more than luxury and glamour. Vivienne Westwood has always done things her own way and this project is no different. She wanted to send a bold and innovative message that is all about giving women the power to make a difference for themselves by teaching them precious skills. She actually travelled to Nairobi in Kenya to teach the African women  how to use locally-sourced, recycled materials to produce fashionable bags and accessories. The result is not only a fabulous collection but also the learning of new skills that will help these women to live sustainably both now and in the future.

This amazing initiative has also been documented and made into a film by photography legend Juergen Teller.

I am a big fan of Vivienne Westwood anyway but this collection is great, it looks lovely and sends a really postive message. Having such an influential designer getting involved in the ethical fashion industry in this way can only be a good thing. Perhaps other designers will follow suit.

Vivienne westwood ethical fashion bags

vivienne westwood ethical fashion africa collection

vivienne westwood ethical fashion

vivienne Westwood handbag

My favourite is definitely the last. What do you think?

You can check out the whole collection and video here.

With warmest wishes

Ceri X


Leia said...

Very nice bags and how cool that they're made of recycled materials!


Cafe Fashionista said...

I am loving the second to last piece myself - it makes me think of postcards sent during the summer. What a marvelous endeavor! :)

For Those About To Shop said...

Vivienne Westwood has been such a great example of a designer who is embracing ethical fashion. Good for her.

Aquí said...

I love these bags and the concept of the project! Lovely post!

WeShop said...

Great pieces - would love to own some Viv at some point. xx
We Shop Therefore We Are

Kimberlee said...

Wow this is the first I've heard about this- thanks for sharing!

LyddieGal said...

what a great collection - i love how more designers are trying to move towards sustainable fashion!

Chic on the Cheap

Couture Carrie said...

Absolutely gorgeous bags!

What a great project!


Winnie said...

Ahhhhh I need the first and last bags in my life! Love this collab!

the nyanzi report said...

I absolutely want to thank you for sharing this as i'm from this part of the world. brings back many many memories.